We already know that the cloud offers numerous advantages for companies. In order to attract customers, the Cloud Computing industry has been reducing prices, increasing storage limits and offering additional services. So can you make a comparison of cloud services? 

In practice, the cloud war is fought by giant technology companies, the main ones being: 

• Amazon Web Services (AWS);
• Google Cloud;
• Microsoft Azure;
• Oracle Cloud.

They try to conquer the market by creating as many benefits as possible at a very low price, but will this competition bring benefits to the customer? Will it ever end?

In order to better detail the options available and what has been happening in the market, we have prepared the following content to give a complete overview. Find out all the details below:

The path to leadership between cloud solutions

If we compare the prices of companies’ cloud storage services, we will not find many significant differences. They all try to keep values ​​at competitive levels.

This path to market leadership is called a “race to the bottom”, where prices fall and storage limits go up. But why does this happen? One of the reasons, in addition to the strong competition from major players, is that computer storage continues to be sought after. If cloud services become expensive, consumers can still give preference to physical file storage.

And anything goes to conquer the market. Amazon wants to increase its revenue by gaining more customers by adding services that users are willing to pay for. Microsoft and Google will maintain prices corresponding to those of AWS, in addition to adding other services and applications of their own.

All of this is great news for those who depend on the cloud, as each organization can analyze and understand what will provide the best return.

Which is the best service in the end?

Choosing a Cloud Computing service has become complicated in recent years. Companies offer a range of options to choose from according to our needs. Overall, each supplier has its strengths and weaknesses, and none of them are better than the others.

However, depending on your need, a service may be better suited to your profile. It is up to the IT team to find the most viable solution, taking into account criteria such as: 

• the use of storage;
• durability;
• performance;
• availability;
• capacity cost;
• monitoring and access;
• lifecycle management.

To better understand the differences and what each one can offer differently, we will detail some points about each of the 4 main cloud providers.

Amazon Web Services (AWS)

Amazon follows today’s industry standards, with advanced technologies and very secure installations. But by pricing its cloud products extremely cheaply, Amazon was able to provide affordable and scalable services to everyone, from the newest start-up to a large, market-leading company.

Just so you know, Amazon doubled its net profit in the 2nd quarter of 2020, reaching US$ 5.2 billion. With the increase in people working from home, Amazon’s cloud service had a jump in revenue of 29%.

Microsoft Azure

Microsoft Azure has improved its storage integration by leveraging its front-end management solutions. It works with the vision that organizations can create secure, future-ready cloud solutions, combining the use of cloud space with their applications and tools.

It is also important to highlight the enormous proximity to the open-source community, especially after the acquisition of GitHub in 2018.

Google Cloud

Google, which was late to the market, now stands out with low prices. Many adopt their service only for brand recognition, but the truth is that Google Cloud has some competitive strengths in relation to its competitors, such as the simplified application deployment.

But Amazon, followed by Microsoft, has a larger share of the market as a whole and (for now) a wider range of services.

Oracle Cloud

Oracle has a global network of data centers set up to run its cloud offerings. The company uses the service called Oracle Cloud to provide applications, server access, storage and cloud processing for companies.

Although not the first in the market, Oracle has been in the cloud market long enough to gain a complete view of its global presence and service portfolio. Featuring high-speed backbones connecting its cloud data centers, its latest design is built around high-speed 25 gigabit Ethernet links.

Will this war end?

Each vendor tries to ensure that no users migrate to another provider just because of the resources that one has and the other does not. Some companies offer small advantages for one application profile, and others offer a small advantage for another profile. This means that this war will not end in the years to come.

The tendency is for these providers to be like a hydroelectric plant, no matter what the supplier of each user is: the processing is very similar and the difference is in additional features that characterize one service or another. And as time goes on, the industry will continue to cut prices.

In the end, you can’t say that there is only one winner when comparing cloud services like AWS vs. Google Cloud vs. Microsoft Azure vs. Oracle Cloud.

The common factor among all of them is that they all invest billions annually to improve their services and that should certainly provide innovations year after year. Who wins with this are the end users and companies with high demand for space and speed in the cloud environment.

Want to know more about the future of Cloud Computing? Keep following our blog! Also be sure to check out Sky.One’s solutions and cloud services. Whether your company is small or large, Sky.One is sure to present the perfect solution with lower costs and efficient applicability!