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November 11, 2022
May 2022 | by Marketing
We already know that offering services and products in virtual environments guarantees greater accessibility to customers and users. However, migrating systems and platforms to the cloud requires attention and care , especially when we consider the growth of cyber attacks. So we need to talk about cloud backup.
According to the Fraud Map , the number of virtual fraud attempts grew by more than 74% between 2020 and 2021. A highlight is that according to IBM , retail is among the sectors that suffered most from virtual attacks in Brazil in the last year.
Therefore, in this article, we are going to talk about why retail trade is often the target of cybercriminals and the importance of urgently adopting cybersecurity measures, as well as good practices with regard to cloud backup.
As we know, digital transformation has become an even more urgent need after the context of the Covid-19 pandemic, which required many workers and companies to work remotely.
And having services in a virtual environment also changes the way aspects related to data security should be thought about so that employees, managers and customers have control, autonomy and good monitoring of all the information they produce or provide .
With the arrival of the LGPD (General Data Protection Law), for example, people are increasingly aware of the use of their data by companies. Today, a data leak, in addition to exposing the security of your own business, can lead to lawsuits and fines.
Do you want to stay on top of the news regarding data security and the LGPD? Be sure to listen to our podcast and understand how to protect your company!
Another very common scenario for companies that fail to invest in cybersecurity is the possibility of downtime in operations and possible loss of access to crucial information.
This type of situation can be caused by server crashes or even cyberattacks, such as ransomware , in which the criminal prevents various data from being accessed until a cash amount is deposited.
In both scenarios, they could be avoided with a cloud backup policy.
One of the surveys by RD Station pointed out that few companies today are prepared to face the challenges posed by both cybercriminals and the LGPD itself.
In the survey, 69% of companies are not yet in the process of building customer data protection policies.
According to Cybersecurity Ventures , the pandemic has tripled that habit and 80% of consumers are digital in nature.
That is, the market has increasingly demanded that companies migrate to digital, however, most of them are not prepared to do this safely and strategically.
Cyberattacks are increasingly refined. One of the most frequent types, for example, is the use of ransomware as the preferred weapon of hackers, according to research by Deep Instict .
In this attack, the computer is infected and the data is encrypted and attached to a type of access, such as a hijacking, and is only released when the cybercriminal receives a ransom, which is usually charged in very high amounts.
Against these and other types of threats from cybercriminals, only an antivirus is not enough and it will be important to implement security measures , such as training and qualification of your team.
In addition, cloud backup can also ensure more security, as your company's data will be duplicated, preventing the operation from having to stop, even in the event of data theft.
As you can already see, cybersecurity should not be overlooked. Check out some more impacts and risks related to data security in retail:
Companies, to ensure reliability, must have up-to-date certificates as legitimate security for the virtual store, such as the SSL Digital Certificate (or SSL) or security seals, such as Ebit and Site Blindado .
In addition to digital certificates, which guarantee the seal of reliability in the virtual store, maintaining management software to preserve original data characteristics increases the stability of the flow of information, both for consumers and among the company's own employees.
The integrity of the digital environment where data from customers and users of the virtual store is also affected in another point, which is the leakage of information and liability for moral or material damage caused.
Data privacy has also become a legal and legal competence, with institutionalized protocols and regulations. That is, if customer data is leaked, the company will be held accountable and may pay fines equal to 2% of revenue, up to a limit of R$ 50 million.
Not to mention the reputational damage that brands suffer when data is exposed, as for both customers and investors, this fragility can be quite negative.
As one of the main measures to create a safe retail environment, backup in the cloud, or cloud backup, emerges as a strategic solution that entails several layers of cybersecurity . Check out more about:
Thus, having a backup in the cloud opens up more possibilities for storing copies of files and prevents loss of information in situations of system failure .
Having your business data in the cloud also enables several protection features because data management is done from copies of files that are saved on external servers and online, and can be accessed from anywhere.
Another important factor is the flexible storage for a high volume of data. So that, if there is a technical problem, secondary files are required and the production system does not have to stop.
One of the concerns in operating offline archives is the constant backups to safeguard documents or other important or large data. In the cloud, the process of saving files is done continuously , without the user having to schedule or remember to perform the task.
The software itself does the work of selecting, encrypting and transferring data to servers on the cloud backup platform on a 24-hour cycle.
In other words, this benefit concerns the flexibility of the volume of data available in the cloud . There will always be the possibility of hiring more storage space for the platform and ensuring the protection of your data.
Cloud storage includes mirroring features, immediate restoration, data synchronization and continuous improvement services, without the need to pause or interrupt the use of the service.
Storing in the cloud concentrates spending on the service that will actually be used, with online monitoring and no need to have a technician on site to maintain the platform .
With Auto.Sky , your retailers now have an automatic and efficient backup in the cloud, also ensuring that a migration to the cloud is carried out safely, complete infrastructure, cost reduction, transition made in an agile way and support from a cloud specialist team.
Its cloud migration methodology works in a super transparent and practical way. In addition to strict security, Auto.Sky allows migration to the cloud within 24 hours. The company can also have control and an integrated view of the customers' environments.
Did you like to know more about the benefits of Cloud Backup? So don't leave your retail vulnerable. Talk to one of our experts .
This content was produced by SkyOne's team of cloud and digital transformation experts.
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