We already know that offering services and products in virtual environments guarantees greater accessibility to customers and users. However, migrating systems and platforms to the cloud requires attention and care , especially when we consider the growth of cyber attacks. So we need to talk about cloud backup.

According to the Fraud Map , the number of virtual fraud attempts grew by more than 74% between 2020 and 2021. A highlight is that according to IBM , retail is among the sectors that suffered most from virtual attacks in Brazil in the last year.

Therefore, in this article, we are going to talk about why retail trade is often the target of cybercriminals and the importance of urgently adopting cybersecurity measures, as well as good practices with regard to cloud backup. 

Good reading!

Why can't you leave data security on the back burner?

As we know, digital transformation has become an even more urgent need after the context of the Covid-19 pandemic, which required many workers and companies to work remotely.

And having services in a virtual environment also changes the way aspects related to data security should be thought about so that employees, managers and customers have control, autonomy and good monitoring of all the information they produce or provide .

With the arrival of the LGPD (General Data Protection Law), for example, people are increasingly aware of the use of their data by companies. Today, a data leak, in addition to exposing the security of your own business, can lead to lawsuits and fines.

Do you want to stay on top of the news regarding data security and the LGPD? Be sure to listen to our podcast and understand how to protect your company!

Data security and GDPR

Another very common scenario for companies that fail to invest in cybersecurity is the possibility of downtime in operations and possible loss of access to crucial information.

This type of situation can be caused by server crashes or even cyberattacks, such as ransomware , in which the criminal prevents various data from being accessed until a cash amount is deposited.

In both scenarios, they could be avoided with a cloud backup policy.

Volume of online transactions 

Due to the digital transformation, many retail companies have migrated to digital. However, not all of them are actually prepared to deal with virtual threats.

One of the surveys by RD Station pointed out that few companies today are prepared to face the challenges posed by both cybercriminals and the LGPD itself.
In the survey, 69% of companies are not yet in the process of building customer data protection policies.

And the more people and customers have services and products available on online channels, the more they change consumption habits to prioritize digital.

According to Cybersecurity Ventures , the pandemic has tripled that habit and 80% of consumers are digital in nature.

That is, the market has increasingly demanded that companies migrate to digital, however, most of them are not prepared to do this safely and strategically.

Evolution of cyber threats

Cyberattacks are increasingly refined. One of the most frequent types, for example, is the use of ransomware as the preferred weapon of hackers, according to research by Deep Instict .

In this attack, the computer is infected and the data is encrypted and attached to a type of access, such as a hijacking, and is only released when the cybercriminal receives a ransom, which is usually charged in very high amounts.

Against these and other types of threats from cybercriminals, only an antivirus is not enough and it will be important to implement security measures , such as training and qualification of your team.

In addition, cloud backup can also ensure more security, as your company's data will be duplicated, preventing the operation from having to stop, even in the event of data theft.

Impacts of cybersecurity on retail 

As you can already see, cybersecurity should not be overlooked. Check out some more impacts and risks related to data security in retail:

Brand trust for partners and customers 

In the retail market, the virtual database records both company and consumer information, which can expose personal data.

Companies, to ensure reliability, must have up-to-date certificates as legitimate security for the virtual store, such as the SSL Digital Certificate (or SSL) or security seals, such as Ebit and Site Blindado .

Preservation of data integrity 

In addition to digital certificates, which guarantee the seal of reliability in the virtual store, maintaining management software to preserve original data characteristics increases the stability of the flow of information, both for consumers and among the company's own employees.

Prevention of moral and material damage 

The integrity of the digital environment where data from customers and users of the virtual store is also affected in another point, which is the leakage of information and liability for moral or material damage caused.

Alignment with data protection regulations

Data privacy has also become a legal and legal competence, with institutionalized protocols and regulations. That is, if customer data is leaked, the company will be held accountable and may pay fines equal to 2% of revenue, up to a limit of R$ 50 million.  

Not to mention the reputational damage that brands suffer when data is exposed, as for both customers and investors, this fragility can be quite negative.

The relationship between cloud backup and cybersecurity 

As one of the main measures to create a safe retail environment, backup in the cloud, or cloud backup, emerges as a strategic solution that entails several layers of cybersecurity . Check out more about:

Cloud backup and the vulnerability of local storage

Offline storage has become an obsolete option today because access to data is unavailable, causing slowdowns or pauses in the production of company services.

Thus, having a backup in the cloud opens up more possibilities for storing copies of files and prevents loss of information in situations of system failure .

Multiple cloud backup protection factors 

Having your business data in the cloud also enables several protection features because data management is done from copies of files that are saved on external servers and online, and can be accessed from anywhere.

Another important factor is the flexible storage for a high volume of data. So that, if there is a technical problem, secondary files are required and the production system does not have to stop.

Constant and automatic update 

One of the concerns in operating offline archives is the constant backups to safeguard documents or other important or large data. In the cloud, the process of saving files is done continuously , without the user having to schedule or remember to perform the task.

The software itself does the work of selecting, encrypting and transferring data to servers on the cloud backup platform on a 24-hour cycle.

Other Cloud Backup Benefits for Retail 

1) Cloud backup and scalability 

In other words, this benefit concerns the flexibility of the volume of data available in the cloud . There will always be the possibility of hiring more storage space for the platform and ensuring the protection of your data.

2) Flexibility and practicality 

The practicality of the cloud backup service is guaranteed by the ease of access from anywhere in the world and in real time , all you need is an internet connection and access device.

Cloud storage includes mirroring features, immediate restoration, data synchronization and continuous improvement services, without the need to pause or interrupt the use of the service.

3) Cost reduction

Offline storage, as already pointed out throughout the text, generates high maintenance costs, such as software and hardware updates and additional costs.

Storing in the cloud concentrates spending on the service that will actually be used, with online monitoring and no need to have a technician on site to maintain the platform .

Auto.Sky : a complete retail cybersecurity solution

With Auto.Sky , your retailers now have an automatic and efficient backup in the cloud, also ensuring that a migration to the cloud is carried out safely, complete infrastructure, cost reduction, transition made in an agile way and support from a cloud specialist team.

Its cloud migration methodology works in a super transparent and practical way. In addition to strict security, Auto.Sky allows migration to the cloud within 24 hours. The company can also have control and an integrated view of the customers' environments.

Web availability makes it work for all users on the device they want, wherever they are.

Auto.sky has already helped more than 1,000 companies in the market to migrate to the cloud in a few hours. Spending on technology services saves up to 70% on your budget.

Did you like to know more about the benefits of Cloud Backup? So don't leave your retail vulnerable. Talk to one of our experts .


Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.