The end of the year has arrived, and for retail this time is very important and expected. Opportunity to balance the sales balance, especially in times of crisis. During this period, in addition to Christmas, we have events like Black Friday, Cyber ​​Monday and a few more days that follow the same theme.

Despite being a time of opportunities to strengthen the business, it is also a time of great challenge, not only for sales teams but for IT staff as well . To do the job, an infrastructure will be needed to support the large number of hits to the site, as well as offline sales.

Period of great pressure and challenges for retail and IT

The retail industry in recent years has come to deal with more and more pressure. The need to improve the customer experience, not only to attract business, but to defend against competition, and even improve the company's internal management . All this, to have a sustainable, dynamic business ready for growth. To achieve this, it is necessary to invest in technology.

Cloud computing emerges as an essential tool to reconcile the increase in sales and investments in technology . With the infrastructure solutions available in the cloud, it is possible to grow and support important sales periods, without having to resort to large acquisitions of technological infrastructure equipment.

Cloud Computing as an important role for retail

In a common situation, without the use of cloud computing solutions, retail companies needed to purchase high-performance servers so that their online stores could handle the period of great promotions and, in the same way, support the operations of offline stores. . With the cloud, this reality was in the past.

By migrating to a cloud computing architecture, retailers now have access to state-of-the-art technology in terms of hardware, software, support and services, and also have the flexibility to adjust their structure according to the sales calendar.

This means, for example, that during periods of low demand, it is possible to have a minimum infrastructure, sufficient to meet the reduced flow of sales. On the other hand, on dates such as Black Friday, Christmas and promotions at the beginning of the year, the IT team has the flexibility to dynamically adjust its entire computational park according to real needs.

State-of-the-art technology with low investment

And the great advantage of this model is that investment in technology occurs according to use and not in the acquisition of servers with high-power processors, large amounts of memory, etc. Everything safely and ensuring high availability , essential for this time of year.

Large companies in the retail sector already adopt cloud computing as a strategic tool, but the good news is that this technology is also available for small and medium-sized businesses. A great opportunity for growth .

Learn more about how cloud computing can help retail grow. Subscribe to our blog and you can also get in touch with our technical team and start your cloud migration project.

Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.