The spread of the COVID-19 pandemic has required several changes on the part of Brazilian companies to remain competitive in the market. According to recent report released by IDC, the impacts of the coronavirus on the information and communication technology (ICT) market will be felt, at least, until the first half of 2021. The study also points out that investments in IT may have a reduction of up to US$ 15 billion in Latin America, still in 2020.

Transformation of companies in the ICT market

In this scenario of uncertainties, keeping the operation running is the great challenge for companies. The first stage of this transformative process involves discovery, when the population and the government actually realize that the crisis resulting from COVID-19 is something real and that it demands emergency action. Upon reaching this stage, many companies needed to make quick and agile decisions, often not so well thought out and organized to be able to keep their business running remotely, within their isolation.

Currently, only 20% of the economically active population is prepared to work remotely. Therefore, it is more than necessary for companies to correct their flaws and optimize organizational decisions so that they can continue to perform their activities in an efficient, collaborative and connected way. It is a transition movement to the “new normal”, in which the adjustments required today will be incorporated into a new way of working.

After all, how to prosper in the ICT market?

Despite the negative impact of the pandemic on the world, some opportunities are already appearing with the crisis. China is a good example of recovery to be learned from. The country was able to extract opportunities for ICT development during the crisis for objectives such as equipping the government with technology, decentralizing city clusters, accelerating the digital transformation of health, increasing services and point-of-contact businesses, among others. In this sense, cloud computing becomes one of the main pillars for companies to start their digital transformation , starting to adopt concepts such as big data, artificial intelligence, internet of things (IoT), thus automating their processes and focusing on their business development.

Some recommendations become imperative at this point. Working from home needs to be an organized process in all companies, so it is essential to have access to modern cloud-based infrastructure and platforms that allow remote work , management, security and agility. The public cloud has unique benefits, providing the highest possible security for data protection and replication today. As such, plans to realign work that cannot be done from home are key requirements for business success.

In the case of IT providers, it is important to help their customers find new ways to reduce costs by eliminating unnecessary or redundant processes. You'll need to reallocate spend on core tasks, products, and customers to achieve return on investment (ROI) faster. Migration to the cloud provides CAPeX and OPeX , a point that must be taken into account to optimize the operation.

For companies that still don't have the necessary technologies to migrate to the cloud, all is not lost. Carrying out the processes alone is possible, but it can take time and result in several errors and rework. With extensive experience in the cloud market, Sky.One is a reference and can be your partner on the journey to the cloud! Click here to find out how we can help you!

Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.