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October 2017 | by Marketing
Becoming a large chain of stores is, of course, a big challenge for companies in the retail sector. Pursuing this growth with investments in technology makes the mission even more complex. This is the reality for many businesses in this area, but with strategic decisions and a commitment to cloud computing, many companies that partnered with Sky.One and AWS managed to become successful cases.
The reality encountered by supermarket chains, for example, shows a very common scenario within companies that operate in retail: they are in full expansion, carrying out thousands of transactions in real time and with a technology infrastructure that does not support the rapid growth of the network . The traditional path only directs to make large investments in a new computational park, an amount that can often make the business advance unfeasible.
In retail, points of sale generate large amounts of transactions per day. Sales made can be made through credit cards, debit cards, cash, among other ways. At the same time, most small and medium-sized retailers have a very low technology backbone, often close to an operational deficit.
This means that the resources needed to carry out transactions, operational management, inventory control and other processes that are part of a sector like this will always be close to the limit of its operational capacity, due to the need for constant high investment. in technology.
For complete retail management, in a traditional model, the company needs a network of sophisticated servers, connected to a supply chain for independent cash registers. It is also necessary to store all the information generated in a secure database capable of performing backup and recovery .
In the case of a chain of stores, this stored data needs to be accessed from anywhere, in order to generate strategic information that can, for example, identify trends and seasonality of each product, brand or category and identify and monitor performance. of sales. Therefore, investments in technology are a priority.
Some Sky.One retail customers have experienced periods of instability in their operations. There was a need to improve its computational park to ensure daily operations, and still continue the growth of the chain of stores. It was at this point that cloud computing came into play. Unlike the traditional model, it allowed important investments to be made in its technology infrastructure at a very low cost.
The partnership with Sky.One and AWS was instrumental in understanding customers' needs and deficiencies in relation to databases. In this way, it was possible to increase processing capacity, predict market behavior and carry out planning according to the needs of companies, all at a low cost and within the planned growth strategy.
Another important area of retail application is inventory management. The real-time data and architecture of the cloud greatly reduce issues such as stock balances and overruns. Cloud computing can even provide efficient utilization of logistics, which will keep losses in inventory management to a minimum.
In addition, with cloud computing, retailers can manage difficult situations, such as stock outages. It is possible, with the use of the cloud, to receive notifications about product availability, stock and even carry out forecasts. So retailers can develop a supply chain where the right product arrives at the right time.
With the use of cloud computing, retailers can further develop customer programs, marketing, merchandising and pricing strategies to attract more business.
Cloud computing technology has great potential for retail businesses, particularly those looking to scale. Companies are seeing how they can have their growth accelerated with a low investment. And Sky.One , as a partner of Amazon Web Services, can develop this expansion project.
This content was produced by SkyOne's team of cloud and digital transformation experts.
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