For retail, innovation has become fundamental for companies to remain in the market, as well as for the emergence of new businesses in the sector. Due to this reality, cloud computing has been responsible for guaranteeing access to cutting-edge technology and the certainty of high availability, both online and offline.

Cloud computing is the tool for business growth

As an example, we have the world of fashion, the trend of constant changes is by its very nature, which means that the sector is prepared to lead much of the technological innovation in retail. It's an industry that needs to reinvent itself every season, and it makes it very accessible to invest in technology.

Technology is part of the new collection

In practice, data convergence has made IT investments part of the end-to-end retail industry lifecycle. These are solutions that provide a targeted approach to strategic planning, production and inventory flow management, sales processes and customer support.

Technology and retail converge on the same path. Dealing with routines for receiving, paying and storing goods, communications with customers and resellers reinforces the constant need for this convergence through positive results.

Learn how cloud computing can streamline the retail industry

That is why it is important to use technologies such as cloud computing. With the cloud, companies in the retail sector make use of innovation without compromising the companies' budget. It is still possible to obtain gains in productivity and improvement in processes.

Retailers invest in technology to stay in the market

Retail today invests in the influence of technology, such as Artificial Intelligence and Big Data, to support, for example, the supply chain. This type of technological focus, however, is not new, many organizations deal with different challenges to stay in the market and guarantee the future of the retail sector.

The future of business passes through cloud computing

For consumers, the use of cloud computing has been responsible for improving the customer experience. The expectation of the buying process has increased in recent years, and the influence of the digital world, connectivity and mobile in the choice and purchase of products has become increasingly common.

And none of this would be possible without a strong investment in IT, involving infrastructure, specialized personnel, processes and information security. This technological set has increased the use of online channels, leading to strong customer involvement and increasingly boosting retail.

Keep following us on our blog to learn more about the integration between retail and technology, and how cloud computing has been instrumental in this process.

Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.