How AWS Benefits E-Commerce Platforms

In online retail, the better the experience of buyers in an e-commerce, the greater the chances of them buying, isn't that true? Because it was thinking about this factor that AWS (Amazon Web Services) created a very flexible, secure and fully scalable cloud-hosted infrastructure, which gives shopkeepers the opportunity to offer the experience they want to their buyers.

Some time ago, this amazing structure drew a lot of attention from online store platforms. Today, the entire operation of this company is on AWS, whose cloud hosts the e-commerce of all its customers. In this post, we will use the company's case as a basis, to show you how AWS benefits e-commerce platforms and the virtual stores themselves. Check out:

1. Offering a scalable framework

With more and more customers adhering to its platform, the company began to need a scalable structure that would keep up with the demands that arose and the growth of the business. With the structure of AWS, the company was able to 'grow and shrink' according to its needs, so that its customers' websites could be available both in the quietest moments of the day and in unexpected traffic peaks.

2. Reducing costs and increasing uptime

In addition to reducing infrastructure costs by 15%, the AWS structure also increased platform availability time by 30%. To measure this time, the platform managers analyzed the number of simultaneous accesses supported by the e-commerces and their availability time. This result was achieved thanks to AWS services, such as EC2, EBS, ELB, which balanced the load of website traffic.

3. Offering the “pay-per-use” model

One of the main priorities of the managers was to find a structure capable of meeting all the needs of the business, but allowing them to pay only for what they use. AWS provides this payment model, better known as pay-per-use (in Portuguese, 'pay for what you use'). It only charges for the resources used, without forcing its customers to pay upfront costs or enter into long-term contracts.

4. Increasing systems security

When an entrepreneur decides to create a virtual store, his main priority must be the security of his customers' data. If they are stolen by cybercriminals, then e-commerce will have its reputation 'tarnished' in the market. The AWS cloud has several certifications, such as ISO 27001, SOC 1, 2 and 3, FIPS 140-2, among many others. They ensure that the structure protects both e-commerces and platforms.

5. Providing free basic support

Good supplier support is essential for managers to quickly resolve their doubts about the structure and continue their business operations. By relying on the AWS structure, the virtual store now has 24x7x365 support, with a response of up to 15 minutes. E-commerces hosted in the AWS cloud that do not use platforms can also have free basic support offered by the company.

Did you just see how many benefits AWS offers for e-commerce? If you have a virtual store hosted outside a platform and want to enjoy these same benefits, take the opportunity to learn about AWS solutions or contact us !

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