Marketplaces are a digital business model that has existed since the 1980s and boomed during the pandemic. But, even with so much popularity, there are still several questions related to how to sell on marketplace.

These platforms are collaborative, that is, they function as online shopping malls where sellers from all over Brazil and the world can register their products and/or services in a simple way and sell them online.

Advantages such as greater exposure, low cost and faster business expansion are some of the reasons why sites like Amazon, Mercado Livre, Shopee and the like are the online sales champions today. 

Read too: 

Learn how to integrate your marketplace and sell more

Being part of a marketplace

Whether or not they have an e-commerce, shopkeepers can start using a marketplace to expand their business sales. These two terms are often used together, but they have differences:

  • E-commerce : virtual store belonging only to the seller, that is, the digital platform is customized for that specific brand.
  • Marketplace : several stores sell products on the same domain and each seller can define their prices and benefits.

In the last decade, there has been a movement to transform the websites of large Brazilian retailers, such as Magazine Luiza and Lojas Americanas, into marketplaces. Thus, partner businesses can market using the visibility of these brands.

There is no standard rule for registering and the fees charged by these platforms. Each of them has its own set of specific rules and it is up to the retailer to define which marketplace is most appropriate for his business .

Generally, when selling on marketplaces, merchants need to pay a percentage of the sale to the platforms . These values ​​vary in each platform and, in some, there is a regulation for some types of products/services.

niche marketplace 

The main tip when choosing a marketplace to be a part of is to look for sites that meet your work niche. Some channels, such as Mercado Livre, are more comprehensive, while others work with specific categories: cosmetics, electronics, etc.

Because of this, it's important to look for marketplaces that case your products and/or services , so it's easier to reach your business's target audience and close potential sales.

Optimization of sales on platforms

After choosing which platform (or which ones) to make your sales catalog available on, it is important to draw up a plan to optimize sales on the marketplace. Choosing well which products will be made available is a good first step.

For this, already having photos of your products, a good description and all the technical information helps to gain agility in the registration. And, attention, the definition of the freight policy that will be worked on and the price of the goods is also done in this phase.

beware of reputation

Building your company's reputation within the marketplace needs to be done well, try to respond to customer comments. Bad reviews don't come about just because mistakes happen, but because of the way your business resolves those mistakes.  

Not only does a company care about its image, reputation is very relevant, especially when you have just started selling on a marketplace. Also, with a good reputation, the platform itself starts to put your product in the spotlight.

Categorize your products! 

Showing your customers that your business is a good choice starts with categorizing products on the online platform. Seek to use the correct filters in your products and facilitate the user's shopping experience.  

Invest in digital marketing

Try to allocate part of your budget to digital marketing actions, as this creates a relationship of trust with your consumer. Invest in ads, organic content and social media outreach.  

Make your data-driven decisions

Good planning makes all the difference when managing a business, so I invested in data-based decision-making. Technology is an ally of virtual ventures.  

Keep an eye on market trends

Another advantage of selling on a marketplace is that the retailer can test new market trends more cheaply. Use your profile on a platform for sales in other segments, which are similar to yours, and see if these initiatives work.

Offer product kits

Putting together a kit with products can help you in many ways in a marketplace, in addition to selling a product that sells less with another that sells more – and freeing up stock because of that. Kits can be a good way to attract new consumers.  

How to integrate website with marketplace?

Selling on the marketplace is a big challenge, especially when the company already has an e-commerce or physical store and needs to integrate inventory and sales into different software .

Learn more about how to integrate your business into the marketplace in a safe, agile and cost-effective way by reading:

Marketplace Integration: learn how to automate your business and earn more

To deepen your understanding of systems integration and the benefits it brings to your business, listen to episode #7 of Sky.Cast , Sky.One's Sky.One !

importance of systems integration

Facilitate your sales on the marketplace with integra.Sky 

Integra.Sky is an iPaaS platform that integrates all your business systems, that is, you don't need to have an internal team of developers to do your integrations with the marketplace. 

Want to know how an iPaaS works? Read too:

iPaaS: what and how it works

In the , the seller gains access to processes and flows, number of transactions, systems or applications, APIs , databases and files and much more!

The technology requires little learning, which makes it more accessible to your team members, and our team of experts is available to help users with whatever they need. 

Gain agility and security in your online sales using an integration platform to automate data exchange between your systems.

Discover more benefits of integrating your business!


Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.