The importance of the cloud for the growth of small and medium-sized companies

Small and medium-sized companies (SMEs) can have great benefits using cloud computing (or cloud computing ). After all, with data stored in the cloud, there is savings in time and money, with increased productivity, improving collaboration and promoting innovation.

What is cloud computing?

Cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data. Avoiding the use of a local server or a personal computer.

Cloud computing provides users with access to data wherever they are as long as there is an internet connection. And, in the current environment in which market changes are constant, it is important that small and medium-sized business owners have all the information available wherever they are.

That is, through a computer, tablet or smartphone, in any environment, whether in the office or outside, cloud computing provides easy access to information.

What is the application of cloud computing?

To make the application of cloud computing clearer for small and medium-sized businesses, we have separated the four different types of cloud services:

• Cloud storage : service that stores and backs up files for access, sharing, and synchronization across multiple devices;

• Cloud backup : service similar to cloud storage, but used only as a backup source in case of failure, cyber attack or other data loss;
• Software as a service (SaaS): service that uses the web to provide services, such as Netflix , and can also be called a service platform.
• Cloud hosting : Service that facilitates all types of information sharing, such as email, application hosting, and data storage.

As such, there are many ways for small and medium-sized businesses to utilize cloud computing. Mainly as a means of accessing information anywhere.

What is the importance of this structure for small and medium-sized companies?

A recent survey, carried out by The Boston Consulting Group (BCG), identified that small and medium-sized companies that adopt cloud IT infrastructure gain competitiveness compared to competitors in the market.

In Brazil, the annual revenue of these companies is increased by 16%, and the creation of new jobs occurs 11% faster compared to those with less adoption of cloud computing.

This is due to the automation process for small and medium-sized companies . Instead of managing operations individually, the company's management has the possibility to control information centrally, from applications. Generating greater speed and efficiency.

With the ease of information management, it becomes possible to increase innovation and business growth, which now have cloud computing as a driving force for their advancement in the market. This is because, according to studies, small and medium-sized companies, leaders in technology, have their productivity improved, connecting to new customers and markets. They may even be from different regions or countries.

Are you curious to know how your small and medium business can benefit even more from cloud computing? Follow our blog and connect with us on social media!