With the decline of global uncertainties, companies are redoubling investments in IT (Information Technology) as they anticipate revenue growth, says a recent Gartner study. The research highlights software as the main rising market in 2020, achieving growth of 10.5%.
In this context, associated with new technologies that emerge at a fast pace and business models that evolve continuously, it becomes imperative that the software industry is the great protagonist of this story. It may seem alarming, but the truth is: either the software company adheres to this technological revolution, modernizing itself and accompanying the new industry, or it will be in the middle of the way.
Main challenges for companies:
1 – Technological innovation : ranging from the way the company used to develop its software (going through language, cloud and on premise model ( software installed on the company's local servers), use of containers and microservices, etc.) to the current process , which includes the software to trends such as big data, the internet of things and machine learning (a branch of artificial intelligence based on the idea that systems can learn from data).
2 – Business model: which evolves from a model of licenses to a monthly subscription, changing the cash flow of the software and the end customer, since it leaves the capex model (investment in capital goods) for opex (operating expenses Software sales techniques , such as the creation of a real sales machine.
3 – Speed: agility that the company will have to conquer the market becomes essential and, normally, the entrepreneur comes up against the available budget to invest in growing. That's where the universe of investors comes in, such as private equity and angel investors. Growing with just pocket money has become much more difficult because the market no longer has that time, or it will be swallowed up by a large corporation, or the need will have already changed when the company reaches the necessary scale and it will be obsolete.
There is no magic solution for leveraging the digital transformation in companies, but rather a set of actions that go through the commercial pillars, technical capture and business acceleration. software companies and integrators acquire, in the same proportion, greater competitive advantage, alignment with new digital technologies that contribute to improving the development of products and services, in addition to greater security and agility to make decisions on a daily basis. day.
Ricardo Brandão is CEO of startup Sky.One and sponsor of Sky One Connect.
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