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Many companies, especially more traditional ones, may resist adopting systems integration. However, in a scenario marked by the expansion of new technological tools, we can say that integration is indispensable for business.
In this way, we can say that organizations that are most resistant to these changes may miss out on significant growth opportunities. This is because productivity may be compromised, management processes tend to become more complex, and managers may have more difficulty making decisions.
Currently, systems integration is widely used in processes that require interconnection between ERPs, software , and other everyday business activities.
I imagine you're interested in learning more about how this concept works. Therefore, in this post we'll highlight what systems integration is and what the main benefits of this practice are.
What is systems integration?
Companies use many systems daily, including cloud- , CRM, ERP, project management tools, and other platforms. With so many tools available, it's not always easy to keep track of and manage all the information, is it?
In this context, systems integration is quite useful, as it brings together all the information present in these tools in a single location. Furthermore, this practice enables communication between the various business systems, and the entire process is automated.
How important is this topic?
In a context where there is an ever-increasing volume of technology and information, systems integration is fundamental and can be a great ally for the growth of your business.
First, integration will help your company centralize all relevant data. This will give you access to important information and provide you with a better understanding of your business's reality. Combined, these factors will help you make informed decisions.
Furthermore, it becomes possible to access reliable data and establish effective strategies to take advantage of market opportunities. Examples include determining the exact moment to offer new services, hire new professionals, open branches, etc.
What are the main benefits of systems integration?
The practice offers several positive aspects. By understanding the benefits, it becomes possible to integrate the tools in a way that promotes organizational growth.
Business knowledge
With the integration of systems, managers will have knowledge about what is happening in the most varied business segments. This is because the data present in the different systems will be centralized in a single dashboard.
In this way, it becomes possible to have a global view of the activities existing in the company. This can include, for example, information relating to the finance, marketing, sales, logistics sectors, etc.
Greater access to data
Integration also expands access to your business data, meaning you'll stay informed about everything happening within the organization. This makes it possible to rely on trustworthy information for decision-making.
Union of sales systems
This is one of the most important sectors, as sales are the main source of revenue for companies. Therefore, if a particular business does not meet its sales target, it risks not being able to continue operating.
Therefore, integrating sales systems is crucial. When this happens, you can track sales performance across different months and review various relevant data points.
These include checking which products and services are best-selling, the number of conversions in a given period, etc. This information is crucial because it will help you understand customer demands, assist in inventory management, and properly allocate investments to improve or expand your business.
Management optimization
Without a doubt, one of the main positive aspects provided by systems integration is the optimization of business management processes. This occurs for several reasons.
Firstly, managers will have a global view of everything that happens in the business, making it easier to manage the company.
With this data, companies can adopt effective strategies to achieve their objectives. This may include, for example:
- Planning effective marketing campaigns that meet people's needs;
- Defining sales strategies;
- Developing strategies to improve cash flow management.
Better decisions
We previously highlighted that integration provides expanded access to data. By having access to more information related to your business, it becomes possible to make assertive decisions, contributing to organizational growth.
Automation makes this entire process more efficient, as data is saved automatically. This ensures managers won't miss any information about what's happening within the organization.
Productivity optimization
Considering the benefits mentioned earlier, we can say that systems integration will be a great ally in optimizing productivity in your business.
This will allow your company to generate more value in the market. This can be achieved by providing better products or services, accomplishing more in less time, etc.
Furthermore, system integration will also reduce the number of manual or bureaucratic tasks. This will help you focus on what really matters for the growth of your business.
Why is systems integration a trend?
Considering the benefits we highlighted earlier, we can say that systems integration is becoming increasingly common in companies. Therefore, it is a trend in businesses across a wide variety of market segments.
Now you might be wondering: why does this happen? New technological tools need to integrate processes to make operations faster and more efficient. In this way, data will be more accessible and managers will have access to reliable information for decision-making.
For these reasons, companies in a wide variety of niches will begin planning a project to integrate tools and will seek ways to leverage the positive aspects for organizational growth. Given the benefits provided by systems integration, we can say that this trend is likely to intensify.
For this reason, we aim to present integration and explain how it works to help your business take advantage of these benefits and be better prepared for the new scenario. Are you interested in learning more about the benefits of systems integration for your business? Subscribe to our newsletter and receive more relevant content on the subject firsthand, in your email.
