Wish Group: leader and authority in hospitality and leisure.

Grupo Wish hospitality sector , with 10 units spread across the main tourist destinations in Brazil. Since its foundation, the Wish Group has stood out for its pioneering technological investments, focusing mainly on the leisure market, with a unified and robust technological strategy.

Given this scenario, we spoke with Marcelo Ribeiro, IT Director at Grupo Wish, and he told us about his journey and the importance of Skyone in this process. Continue reading to understand all the details of this success story that is a reference in the sector.

Wish Group's trajectory with Skyone and expectations from this partnership

The Wish Group's relationship with Skyone is the result of the Joint Venture signed by the company in 2024 with Faitec , a company founded by Fabio Santana, current VP of Hospitality at Skyone, which has a large representation in the hotel segment.

Marcelo Ribeiro, IT Director at Grupo Wish, reports that the partnership with Skyone has taken the use of technology to a new level, especially in terms of cloud computing and systems integration.

“Today we consider that we are at another level of technology use, both Cloud and integration”, says Marcelo Ribeiro, IT Director of the Wish Ribeiro Group”.

Cloud Computing and Data, all on a single platform

For Grupo Wish, technological synergy required a robust cloud structure and easily integrable systems. Skyone met these needs by providing a platform that enabled the transformation of the group's monolithic systems into oriented services, facilitating the migration of business rules to the new platform.

“Today, what we have built in Skyone Platform Integration is a case for the hospitality market. We put all the business rules within the platform and took them from the system's database”, highlights Marcelo Ribeiro, IT Director at Grupo Wish.

Additionally, all Wish Group systems, including Totvs, TSE and Omnibiz, are now in the cloud, with guest and reservation information being centralized in Skyone's Data Lake. This centralization allows for the efficient use of Artificial Intelligence to improve customer experience and optimize operations.

Security, always available systems and high-level support.

The migration to the cloud, carried out in conjunction with the Skyone technical team, was described as smooth and uneventful, maintaining continuity of services without significant downtime. Wish Group saw a significant reduction in operating costs and an improvement in the stability of the technological environment.

“Before, one or two hotels were unavailable. Today it is very rare, and when it occurs, it is resolved very quickly. Furthermore, important documents are now secure in the cloud, eliminating the risk of losing critical data”, says Marcelo Ribeiro, IT Director at Grupo Wish Ribeiro.

Plans for the future: the importance of Data Lake and Skyone as an innovation partner

The future of the Wish Group is strongly linked to continuous innovation and the adoption of new technologies. Skyone's Data Lake is a crucial component in this strategy, enabling structured and unstructured information to be stored in a single environment, facilitating the use of AI for data analysis and machine learning.

“Skyone is our main innovation partner. Although the business areas do not always realize the immediate impact, in the long term, the partnership with Skyone is fundamental to our innovation strategy”, concludes Marcelo Ribeiro, IT Director at Grupo Wish Ribeiro.

With its focus on AI and understanding the different generational expectations of its customers, Grupo Wish is well positioned to continue leading the hospitality sector in Brazil. The partnership with Skyone continues to be an essential pillar of this journey of transformation and growth.