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1. About the company
Founded in 1987, Contmatic develops accounting, administrative, and management (ERP) , serving 30,000 companies, including 15,000 accounting firms.
Their solutions deliver advanced results in the Accounting, Tax, and Labor areas, placing the company among the top five software development companies in Brazil .
2. Challenges
With the arrival of the pandemic, the search for cloud solutions began at an accelerated pace in accounting service companies.
This need arose due to several challenges that these organizations had to face :
- They needed to leave their machines running, since they were relying on the on-premise infrastructure;
- They became completely open to the world, exposing their data;
- They were victims of data kidnapping, with hackers installing ransomware .
Since they lacked the experience and vision to use the cloud, the initial alternative was to create remote access to the servers.
The result was significant losses, as many people lost data, had to restore from backups , and some didn't even have backups to restore from.
" It was a pandemic within a pandemic for accounting services companies ," says Adriano Santos, Commercial Director of Contmatic .
Companies needed to get through this period while keeping their operations running, even with each employee working from home.
With the motto "Exploring to Innovate ," the company sought a partnership with Skyone to provide a layer of cloud solutions, a fundamental technology for overcoming all these challenges.
3. Solution
In March 2020, already with the support of Skyone, Contmatic began offering the possibility of using the company's solutions in the cloud.
“ At that time, many clients were using other tools to remotely access their machines. When they started using the cloud offering, they realized that to gain flexibility and solve the issue of working from home, the cloud was a perfect fit ,” Adriano points out.
As a solution, the company developed a team focused on implementations.
With the completion of this step, it became clear that those who were not Contmatic customers were already opting for cloud-based solutions, without even considering the previous desktop offering.
“ This brought a significant gain, first and foremost, in customer loyalty. Many still tried to find cloud offerings from competitors, but since we were able to have this offer right at the beginning of the pandemic, thanks to a great effort by Skyone together with the Contmatic technical team, it was possible to offer it quickly, over a weekend, getting everything ready for the customers ,” reports Adriano.
In the accounting field, Contmatic has served over 3,000 users (20% of the segment's customer base), who are extremely satisfied with the cloud service.
4. Results
Speed of implementation
With the new service offering, a Contmatic customer migrating to the cloud takes only 24 hours .
In other words, it goes to sleep using the local operating system and wakes up already in the cloud.
" This makes customers first like the solution and, second, have enormous satisfaction in being able to make the switch so quickly ," says Adriano.
99.5% customer satisfaction
“ Satisfaction was practically 100%. In fact, when we decided to offer this solution to customers at the beginning of the pandemic, the result was high satisfaction. Today we have 0.5% dissatisfaction. Out of more than 3,000 users, we only had 5 cancellations due to lack of adaptation ,” says Adriano.
As a result, cloud offerings grew by approximately 25% compared to 2020 .
There is also a gradual increase in customers migrating from on-premise to the cloud.
Growth in cross-selling rate
With the cloud offering, Contmatic customers who had been paying a specific amount now also pay the additional cost for the cloud service . This gives them flexibility and 24/7 access.
" So he pays more to have this offer available, and this has significantly increased our cross-selling ," confirms Adriano.
Successful work even when working from home
The pandemic forced the migration of work to home office, and cloud-based solutions provided everything that accounting firms needed.
“ Companies continued working 24/7, as they began to better manage employee work schedules. This helped them work in different shifts, which means that the offer for our clients, being accounting service companies, was very successful ,” says Adriano.
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