Data

In the current business scenario, artificial intelligence (AI) and data analysis emerge as fundamental pillars in the transformation of the customer experience (in English, Customer Experience – CX). Companies that adopt these technologies are increasingly able to offer more personalized, efficient and proactive interactions, meeting consumers' growing expectations. According to a Zendesk report, […]

In the digital era, the volume of data generated by companies grows at an impressive speed. However, without an adequate structure, this data runs the risk of becoming fragmented, making its practical and strategic use difficult. It is in this context that structured data stands out: it is organized in formats that allow quick access, processing […]

In the current scenario, where artificial intelligence (AI) and data analysis are fundamental for decision making, efficiency in data management has become crucial. Therefore, companies face the challenge of processing increasing volumes of information quickly and accurately. In this context, DataOps emerges: an innovative solution, integrating […]

In the distribution sector, where operational efficiency and scalability are crucial, finding ways to connect different areas of the company has become a strategic necessity. Integrating solutions such as ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) goes beyond optimizing internal processes; It’s what allows companies to adapt to growing demands and […]

Around the world, companies across industries have access to an unprecedented amount of organized information: customer records, sales data, inventories and much more. However, although this data is carefully stored and easy to access, the real challenge is transforming it into useful insights that truly guide strategic and operational decisions. […]

The volume of data generated in the world increases every second, creating an opportunity for companies and, at the same time, a challenge: transforming this information into quick and accurate decisions. This is where machine learning and big data technologies come in, which, when combined, have the potential to transform processes […]

With the advancement of digitalization, the volume of data generated globally is growing at an unprecedented speed. According to projections by Seagate and IDC, the volume of data around the world is expected to exceed 180 zettabytes by 2025 — a significant jump compared to the 97 zettabytes recorded in 2022. This massive increase in […]

Data is the heart of any application, and how it is stored and accessed can determine the success or limitations of a project. Today, with digital transformation accelerating, choosing the ideal database has become more important than ever, especially with the explosion of […]

Imagine a team in which each sector functions as a separate island. To carry out a simple task, employees need to access multiple platforms, cross-reference information manually and, often, wait for another department to send updated data. This scenario of fragmented systems is more common than it seems and generates more than frustration: it consumes […]

Have you ever wondered how market giants like Amazon, Netflix and Airbnb manage to process millions of data in real time? The answer lies in choosing the right database. With digital transformation, cloud databases emerge as a more efficient and scalable solution. This is where […]

Imagine an orchestra where each instrument plays its own music, with no joint score or conductor to conduct them all. The result: confusion instead of harmony, right? This similarly happens in companies where data is fragmented and disconnected, with each department maintaining its own information in isolation. This leads to an uncoordinated operation […]

We live in an era in which machines are capable of learning, making decisions and performing complex tasks that, until recently, could only be performed by humans. Thus, we are witnessing artificial intelligence (AI) increasingly integrated into our daily lives, from virtual assistants to systems that automate business processes. Consequently, this new reality […]