Machine Learning and Deep Learning: What to Consider Before Applying

1. Introduction: a technical choice that became a business decision

Not every data problem is an invitation for Deep Learning . And not every Machine Learning is easy to sustain at scale. This is because Machine Learning (ML) and Deep Learning (DL) have structural differences that go beyond the algorithm. Therefore, deciding between one approach or the other has direct implications for the project architecture, data demand, maintenance effort, and, most importantly, the viability of the outcome for the business.

A study published by MIT Technology Review , in partnership with Databricks , revealed that 87% of AI (artificial intelligence) projects never leave the pilot stage . In many of these cases, the problem lies not in the technology itself, but in the misalignment between the complexity of the chosen solution and the real challenge being addressed.

This is where the choice between ML and DL ceases to be merely technical and becomes strategic. It requires clarity about the context, available data, operational maturity, and company objectives. After all, AI isn't sustained by innovation alone: ​​it needs to solve real problems efficiently and sustainably over time.

In this article, we provide a straightforward analysis of the practical differences between Machine Learning and Deep Learning , and why this distinction makes all the difference in the success of an AI initiative.

Enjoy!

2. What changes in practice between Machine Learning (ML) and Deep Learning (DL)

Machine Learning (ML) and Deep Learning (DL) share the conceptual basis of artificial intelligence, but they work very differently in practice, which impacts everything from modeling to operation .

Machine learning (ML) uses algorithms that learn from organized data , typically structured into well-defined columns and variables. It's an approach that requires human intervention in the initial stages, such as selecting relevant features, and tends to have more predictable behavior over time.

DL, in turn, operates with deep neural networks that learn directly from raw, often unstructured data , such as images, audio, or text. This autonomy allows for high levels of abstraction and precision, but requires more: more data, more computing power, and more training time.

The infrastructure also changes : while ML can be run in lighter and distributed computing environments, DL demands robust architectures, with intensive use of GPU and parallelism.

Another point is model transparency . ML, because it operates with simpler structures, tends to be more explainable. DL, on the other hand, delivers better performance in complex tasks but is less interpretable, which can be a challenge in regulated environments or where decisions need to be auditable.

These differences make it clear that ML and DL are distinct paths, each with its own requirements, strengths, and technical limitations .

In the next section, we'll explore how these differences translate into practical choices: when each approach tends to deliver more value, given the problem and available data.

3. ML and DL: when each one delivers better

The best way to choose between Machine Learning and Deep Learning is to start with the problem's conditions , not the technology itself.

If the data is organized, with clear and well-defined variables, ML tends to be the most efficient choice. It works very well for tasks such as predictions, classifications, recommendations, and segmentations , especially when the model needs to be agile, easy to adjust, and simple to interpret.

DL , on the other hand, is better suited when dealing with unstructured data (such as images, text, or signals) and problems that require the identification of more complex patterns . Its architecture allows learning with less human intervention, making it ideal in contexts of high variability and massive volumes of information.

It's also important to consider the available resources . ML requires less processing and delivers results in shorter cycles. DL, on the other hand, demands more computational power, more training time, and a team better prepared to handle its complexity.

The right choice depends on aligning these factors: data type, application objective, expected response time, and project sustainability. This alignment is what determines whether AI will consistently deliver value or stall along the way .

Next, we'll explore how ML and DL can be combined in modern architectures, such as AI agents, which require different levels of intelligence working together.

4. How do ML and DL combine in AI agents?

AI agents are systems designed to make decisions autonomously , based on different sources of information, defined objectives, and constantly changing scenarios. To achieve this, they need to combine various types of intelligence. This is where Machine Learning and Deep Learning come together.

ML helps these agents identify patterns in structured data, predict behaviors , and adapt rules based on historical data. DL, on the other hand, comes into play when the data is more complex: interpreting an email , understanding a conversation, classifying an image, or recognizing a pattern in natural language, for example.

These functions don't happen in isolation. In many cases, AI agents use ML to organize and filter information , and DL to better understand context . The result is more accurate and responsive performance, able to connect raw data to concrete decisions, even in scenarios with little predictability.

This integration between ML and DL requires a robust technological foundation capable of coordinating different models in an orchestrated manner. This is what enables, for example, agents that combine traditional algorithms with generative AI , connected to corporate data sources.

In the next section, we'll see how this combined intelligence is already being applied in companies' daily lives. Stay tuned!

5. The concrete impact of ML and DL on companies today

Much of what we've discussed so far is already in operation in companies' day-to-day operations , even if not always clearly labeled. Machine Learning and Deep Learning have been increasingly applied to strategic and operational decisions, with a direct impact on efficiency , customer experience , and risk reduction .

In Retail , for example, ML plays a central role in recommendation systems, customer segmentation, and demand forecasting . DL enables more accurate virtual assistants , capable of interpreting queries in natural language and responding with context.

Financial sector , ML models monitor behavior patterns in real time to prevent fraud and support credit decisions. DL, in turn, is already being used in more complex tasks, such as contract analysis or anomaly detection in communications .

In Industry and Logistics , ML assists in routines such as predictive maintenance and intelligent routing , while DL appears in the automation of visual inspections —a good example of how it expands the ability of machines to "see" scenarios previously limited to the human eye.

These applications demonstrate that ML and DL are not just technical concepts, but practical tools with real impact when applied carefully and aligned with objectives . And like any rapidly evolving field, new possibilities and challenges continue to emerge with each advancement.

So let's take a look at the trends that are reshaping this landscape, and what this means for companies that want to evolve intelligently.

6. Current trends shaping the use of ML and DL

The advancement of Machine Learning and Deep Learning in companies is less related to the arrival of new trends and more to the maturation of concrete uses. In the coming years, some transformations are already beginning to reshape the way these technologies are applied in practice.

Below, we highlight four movements that deserve attention:

  • Autonomous agents ( agentic AI ) as a central trend

Gartner 's Top Strategic Technology Trends for 2025 report highlights agentic AI also plan, act, and adapt to objectives with minimal human intervention.

  • Governance, security and transparency become prerequisites

More powerful ML and DL models imply greater risks (of bias, error, and misuse), so empowering organizations to audit, monitor, and explain models becomes as important as training them. Gartner also emphasizes governance platforms as a strategic trend for 2025.

  • AI infrastructure is no longer a luxury, it becomes critical infrastructure

According to ITPro , global investment in AI infrastructure, such as GPU-powered servers and optimized architectures, is expected to exceed $2 trillion in the coming years. This demonstrates that ML and DL depend not only on the model itself, but also on the technical foundation that supports it. Without this, even the best algorithms won't support production or scale.

  • Specialized models for sectors grow in importance (verticalization)

Consulting firms like McKinsey already indicate that the greatest gains from AI come from models tailored to specific domains (such as Healthcare, Finance, or Manufacturing), in which ML and DL are "tuned" to deal with business specificities, regulatory constraints, and industry-specific data sets.

At Skyone , all of this is no longer just a horizon: it's already part of our development. With Skyone Studio , we offer a platform where companies can orchestrate ML and DL in an integrated, processed, secure, and scalable , connecting everything from corporate data to AI agents that act autonomously to solve real-world cases.

If you want to understand how these trends can be concretely applied to your business, talk to a Skyone expert ! Together, we can design an AI strategy, with ML and/or DL, that connects to your company's needs, today and in the future.

7. Conclusion: Deciding well between ML and DL is what makes AI viable and scalable

Technology doesn't deliver anything on its own. Machine Learning and Deep Learning are means . Powerful, yes, but still means. What transforms them into concrete impact is the conscious decision of how, when, and why to apply each approach.

AI maturity in companies comes not only from technical sophistication, but from the ability to choose accurately . This requires more than just hype : it requires familiarity with the context, a practical business vision, and clarity about the limits and potential of each choice.

This awareness is what separates solutions that survive the pilot phase from those that become part of the company's engine.

Want to see more examples of where this shift is already happening? Expand your reading with other content from our blog : Intelligent Operations: The Evolution of Industry 4.0 with Applied AI .

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