Skip to content
The company has just announced its market repositioning and invests R$5 million in a new platform.
Written by Laura Martis of IT Forum.
After completing ten years of history, Skyone (which was previously written Skyone) has just announced its repositioning in the market . The company is now adopting a new strategy, integrating its cloud computing, data and cybersecurity platforms. The objective is to eliminate barriers to customer growth by providing access to essential technologies for their operations in a simplified way.
In an interview with IT Forum , Ricardo Brandão, CEO and co-founder of Skyone , explained that, before, the company was very focused on cloud and, over time, data and cybersecurity verticals were created. But, based on research carried out with prospects and customers, they understood that a single platform was needed with the three modules that had, until then, been worked on individually.
“Internally, we now have a new product. We aggregate the three modules into a single platform. We changed the internal pitch, as we had exclusive teams for each product and now everyone makes a unique sale”, he explains.
Read more: How Bradesco bets on “innovation influencers” to stimulate new ideas
Those who are already customers, confirms the executive, will migrate to the single platform with access to what they have already contracted. However, you can now expose it to other modules with just a few clicks. He is not required to use everything, but he has this general view. Previously, modules were contracted using different logins, contracts, etc.
The decision to change took place a year ago and, according to Brandão, R$5 million was invested to integrate the platform. And Skyone's expectations are quite positive – as customers asked for this change, the executive believes that there will be a pent-up demand from those who were already at the base.
“We have an average growth of 53% in the last three years. As we look ahead, this product is essential to reach new markets. We are present in 14 countries and penetration outside Brazil will be even greater, mainly by reducing the complexity of contracts”, celebrates Brandão. According to him, the expectation for the next three years is to continue growing at around 50%.
Growth will be based on increased penetration of the SME market, in addition to a greater focus on medium/large companies. According to the CEO, the objective is not to reach enterprises, but companies that have an average maturity in technology, but a large size in revenue.
“These companies have bigger tickets, but they are companies that are not yet ready to consume the tools of large corporations. In other words, it is in limbo and could be a market opportunity for the new platform”, concludes the executive.
Read the article published in the IT Forum vehicle.
