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Many companies, especially more traditional ones, may be reluctant to adopt systems integration. However, in a scenario marked by the expansion of new technological tools, we can say that integration is essential for business.
In this way, we can say that organizations that are most resistant to these changes may miss out on great growth opportunities. This is because productivity may be compromised, management processes tend to become more complex and administrators may have more difficulty making decisions.
used in processes that require interconnection between ERPs, software , among other daily business activities.
I imagine you are interested in knowing more about how this concept works. Therefore, in this post we will highlight what systems integration is and what are the main benefits provided by the practice.
What is systems integration?
are many systems that companies use on a daily basis and among them are cloud software , CRM, ERP, project management tools, among other platforms. Faced with so many tools, it’s not always easy to keep track of and manage all the information present, right?
In this context, systems integration is very useful, as it will bring together all the information present in these tools in a single location. Furthermore, the practice enables communication between different business systems and this entire procedure is done automatically.
How important is this topic?
In a context in which there is an increasing volume of technologies and information, systems integration is fundamental and can be a great ally for the growth of your business.
Firstly, integration will help your company to centralize all relevant data. With this, you will have access to relevant information and will be aware of the reality of your business. Both questions, together, will help you make assertive decisions.
Furthermore, it becomes possible to have access to reliable data and establish effective strategies, aiming to take advantage of market opportunities. Some examples include defining the exact moment to make new services available, hiring new professionals, opening branches, etc.
What are the main benefits of systems integration?
The practice provides several positive aspects. By learning about the benefits, it becomes possible to integrate the tools in order to promote organizational growth.
Business knowledge
With the integration of systems, managers will have knowledge about what happens in the most varied business segments. This issue occurs because the data present in different systems will be centralized in a single dashboard.
This way, it becomes possible to have a global view of the company's existing activities. This may include, for example, information relating to finance, marketing, sales, logistics, etc.
Greater access to data
Integration also expands access to your business , meaning you will stay informed about everything that happens in the organization. This makes it possible to have the opportunity to rely on reliable information for decision-making.
Union of sales systems
This is one of the most relevant sectors, as sales are the main source of revenue for companies. Therefore, if a given business does not reach its sales target, it runs the risk of not being able to maintain its activities.
Therefore, the union of sales systems is essential. When this issue occurs, you will be able to monitor sales performance in different months and check various relevant data.
These include checking the best-selling products and services, the number of conversions in a given period, etc. This information is essential, as it will help you understand customer demands, help you manage inventory and properly allocate investments to improve or expand your business.
Management optimization
Without a doubt, one of the main positive aspects provided by systems integration is the optimization of business management . This issue happens for different reasons.
Firstly, administrators will have a global view of everything that happens in the business, making it easier to manage the company.
With this data, companies will be able to adopt effective strategies to achieve their objectives. This may include, for example:
- planning assertive marketing campaigns in accordance with people’s demands;
- definition of sales strategies;
- development of tactics to improve cash flow management.
Better decisions
We previously highlighted that integration provides expanded access to data. By having access to more information related to your business, it becomes possible to make assertive decisions, contributing to organizational growth.
Automation makes this entire process more efficient, as data is saved automatically. With this, managers will not miss anything about what happens in the organization.
Productivity optimization
If we consider the benefits mentioned above, we can say that system integration will be a great ally in optimizing productivity in your business.
With this, your company will generate more value in the market. This issue can occur through the availability of better products or services, carrying out more activities in less time, etc.
Furthermore, systems integration will also reduce the number of manual or bureaucratic activities. This question will help you focus on what really matters for the growth of your business.
Why is systems integration a trend?
Considering the benefits we highlighted previously, we can say that systems integration tends to be increasingly present in companies. Therefore, it is a trend in businesses across the most varied market segments.
Now you might be wondering: why does this happen? New technological tools need to integrate processes so that the operation becomes faster and more efficient. This way, data will be more accessible and managers will have access to reliable information for decision-making.
Because of these reasons, companies from the most varied niches will start planning a tool integration project and will look for ways to take advantage of the positive aspects for organizational growth. Given the benefits provided by systems integration, we can say that this trend tends to intensify.
For this reason, we seek to present integration and explain how it works to help your business take advantage of these benefits and be better prepared for the new scenario. Are you interested in finding out more about the benefits of systems integration in your business? Subscribe to our newsletter and receive more relevant content on the topic first hand, in your email.
